What Does Beauty Mean - 1433 Words

What does beauty mean to you? Often times people surgically change their appearance to feel better about themselves. A Majority of the time people are unsatisfied with their bodies, so they alter their looks. These individuals look up to celebrities who have paid thousands of dollars to look a particular way. Cosmetic surgeons are being bombarded by star struck clients demanding specific features of celebrities. Some of the victims believe that getting surgery to look like a celebrity will put them on track to becoming famous. Becoming famous is often vital to this kind of crowd, so they will do whatever it will take to draw further attention to themselves. Aspiring celebrities tend to go the whole nine yards to be beautiful; they will go to extreme measures for attention. The most common thing an aspiring artist/celebrity would do to become a bigger brand is exploiting themselves. Different ways a celebrity can exploit themselves is displaying nudity, and receiving plastic surgery. As stated, â€Å"I’m Doing it with class, cause I got a big ass† this quote was stated by superstar Kimberly Noel Kardashian also known as Kim K, who was an up and coming celebrity in the year of 2006. She was best friends with famous celebrity Paris Hilton, better known as her closet pet and her assistant on the show of â€Å"The Simple Life†. Mrs. Kardashian-West really did not become relevant until she started dating singer Ray J, also known as Brandy Norwood’s brother. According to www.break.com,Show MoreRelatedTaking a Look at Beauty Pageants741 Words   |  3 Pagesideas of what women should look like. If a woman does not m eet the criteria of beauty then she is seen as less important than others. Beauty pageants encourage people to rate women based on superficial standards. All over the world, people begin to acquire faulty ideas of what women should strive to be like. Pageants in general highlight appearances as an important factor of character, while lowering the self esteem of girls and forcing them to try and put a mask over their flaws. Beauty pageantsRead MoreIdentity and Ideology Beyond Death in Emily Dickinsons Poem â€Å"I Died for Beauty†1590 Words   |  7 PagesDickinson had a fascination with death and mortality throughout her life as a writer. She wrote many poems that discussed what it means not only to die, but to be dead. According to personal letters, Dickinson seems to have remained agnostic about the existence of life after death. In a letter written to Mrs. J. G. Holland, Emily implied that the presence of death alone is what makes people feel the need for heaven: â€Å"If roses had not faded, and frosts had never come, and one had not fallen here andRead MoreBeauty Definition Essay1411 Words   |  6 PagesBeauty The ways people view beauty have changed over time. 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We need to beRead MoreBeauty Is in the Eyes of the Beholder1068 Words   |  5 PagesMonica Isamat ENC 1101 Mrs. Schledorn 22 Nov 2012 Beauty is in the Eyes of the Beholder When you hear the word beautiful, what do you think of? Do you think of a blue sky, a flower, a rainbow? When it comes to the beauty of people, many people have different outlooks. Having true inner and outer beauty is what every women dream about. We are surprised when a women has both inner and outer beauty since we generally separate the category by stating if a women is beautiful on the outside,Read MoreThe Samurais Garden and The Fault in Our Stars Essay1051 Words   |  5 PagesWhen it comes to beauty, many people don’t understand what it means. Others might have an idea. What beauty really means that it is not about what someone looks like on the outside, it is what is on the inside. 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China vs. american economy Free Essays

China’s economy will become the biggest in the world sometime very soon. According to the World Bank, the size of China’s economy is $10. 1 trillion, compared with $14. We will write a custom essay sample on China vs. american economy or any similar topic only for you Order Now 6 trillion for the U. S. , based on purchasing power parity (which adjusts exchange rates to account for the different prices people pay for goods and services across countries). But China is narrowing the gap in a hurry. Over the past 10 years, the annual real growth of China’s gross domestic product averaged 10. 5 percent, compared with 1. ercent in the U. S. The Chinese economy increased at an annual rate of 9. 6 percent in the first half of 2011, vs. a rate of less than 1 percent in the U. S. America’s days as top dog of global output are numbered, at best. Should we care? People from Thomas Friedman to Niall Ferguson cite the looming change at the top of the world economic rankings as a bellwether of broader American decline. â€Å"We are the United States of Deferred Maintenance. China is the People’s Republic of Deferred Gratification. They save, invest, and build. We spend, orrow, and patch,† complained Friedman in a recent New York Times column. And yet having the world’s largest economy isn’t all it’s cracked up to be†and you need look no further than the history of China and the U. S. to see that. The swelling size of China’s economy may be a source of pride to the Chinese people, but America is still by far the better place to live†and will remain so for a long time. Although economists are skeptical about China’s ability to sustain its current levels of growth, most agree it is only a matter of a few years before the Middle Kingdom’s How to cite China vs. american economy, Papers

Case Study of Prince Edward Island Company-Samples for Students

Question: Discuss about the Case study of Prince Edward Island Preserve Company. Answer: Introduction The Prince Edward Island Preserves Company (PEI Preserves) is a manufacturer and retailer of specialty food products located in New Glasgow, P.E.I. The company is founded by Bruce MacNaughton in 1985 which produces high quality specialty foods such as jams preserves, honeys, teas, and coffees using only the highest quality farm gate produce and ingredients. PEI Preserves then diversified and expanded to a wider range of services including restaurants, gift shops, and gardens and had gained popularity not only in other provinces in the country but also globally. Despite the companys success and recognition in its products, it had failed to secure the companys financial need and had gone into receivership in May 2007. Although MacNaughton had been able to repurchase the New Glasgow shop/caf, the adjacent garden property and inventory, PEI preserves needed a feasible product-market strategy to turn around his company. Since the company had been built on gut and emotion, rather than analysis, MacNaughton acknowledged that it is not sufficient for the future. Presented with many growth options to expand its manufacturing and serve a larger market size, the New Glasgow factorys capacity is too small to meet the demands of a larger market. Given the time constraints and lowest net income to revenue ratio, MacNaughton has some major decisions to make. The company needs to have a clear vision, strategy goal and objective critical to the future direction and long-term growth of the company. With a proper analysis on the external and internal (SWOT) environment, MacNaughton can improve PEI Preserves competitive business position. Problem Statement PEI Preserves Companys over diversification and lack of strategy has led to financial losses and an urgent need for direction. Although the company was founded on instinct rather than analysis, the company needs a feasible product-market strategy maximize. Analysis SWOT Analysis PEI Preserves should include SWOT analysis in strategy planning to identify the internal and external factors helpful in matching the firms resources and capabilities to the competitive environment that it operates. Strengths MacNaughtons charisma and personal customer interaction creates a great experience to people especially tourists when visiting the New Glasgow site. Capability to source the greatest quality fruits and raw materials and producing unique and high-quality specialty food products different from its competitors due to its higher fruit content and with champagne, liqueur or whiskey that is not currently in the market. Customer brand loyalty due to its unique food products that consumers buy will regardless of the competition. Broad product mix which includes a wide range of specialized products. Respectable local reputation helps attracts visitors that comes during the summer months. Food products not subject to the 5% national goods and services tax or PEIs 10% provincial sales tax which gives and advantage over other gift products that firms would normally be stressing. Weaknesses Inefficient management due to Bruce MacNaughton frugality and not hiring a management team that could assist him in planning and implementing strategies that the company needed to prosper. Difficulty to attract and retain quality staff due to seasonal operation. Seasonal business structure since Prince Edward Island is mostly a summer vacation destination and most of the companys income is generated during this time only. Limited product promotion since PEI preserves limit itself to personal contact and customer mail order. Cash flow shortage due to the seasonal nature of the business since a large percentage of the income is generated during the summer when visitors are at the island. Opportunities Increasing demand for high-end product both locally and globally. Expansion to two different regions such as Toronto and Japan which can help the company with the cash shortage. Extensive distribution channel including store wholesale in other provinces in the country, hotel chains, and major airlines that will help expand the companys brand. Threats Highly competitive market since the gift and specialization food industry has a few but large players, all competing in the quality, taste, and plan to attract consumers. Array of possible substitutes due to many competitors trying to replicate its products. Competitive pricing capacity due to high priced products, many competitors will try to lower their prices to attract PEI preserves customers. Foreign market awareness and adaptability due to varied consumer preferences from one to country to another, thus a clear understanding of the geographical market that the firm want to enter should be considered carefully. Financial Analysis As evident from the exhibit five, an outline relating to the financial workings has been provided for the PEI Preserve Co. An illustrations obtained from the exhibit five states that the sales have grown by 14.3%. During the financial year of 2008 the company has reported a sales figure for Caf 494160 while in the subsequent year of 2009 the total amount of sales stood 565,000 marking a rise of approximately 14.3 per cent. On the other hand, the cost of sales has increasingly rose by 28% representing that the gross margin has grown slowly and steadily (Scott, 2015). Exhibit five also represents that the company has reported shortage of cash. This is because the cash from the operating line stood negatively to -55000. An assertion can be bought forward in this regard by stating that the firm faces severe shortage of cash. The major factor contributing to the shortage of cash is because of the seasonal nature of the manufacturing operations (Leuz, Wysocki, 2016). Additionally, PEI Preserve Co has failed to secure the appropriate finance to meet the short term business obligations. The major reason contributing to the shortage of cash is because of the higher amount of interest paid by the company on the operating loan. Additionally, the exhibit five represents that the interest and bank charges also included the interest paid by the company on the long term debt and principle. Consequently, the total amount of bank charges stood 95,124 representing a greater level of debt undertaken by PEI Preserve Co. The financial analysis provides that the rise in earnings prior to interest and tax was on the higher side in respect to the growth reported on sales. The rise on sales was reported low in respect to the rise in total assets (Nobes, 2014). An assertion can be bought forward by stating that the rise in sales was higher because of the rise in price by 10% instead of the other factors. Issues Identify issues based on the above analysis. Some of the key issues that were faced by Prince Edward Island Preserve are listed below: Problems relating to cash flow of organization- The success of the diversified products also came with the problems and financing factor was not suitable for the needs of company. Several periods of severe cash shortages were associated with the seasonal nature of manufacturing operations. There was a considerable growth in deficit and the company and in the beginning of 2007, company lost $ 313000. Cash shortage was witnessed in department of cafe and diary bar. Difficulties were witnessed in making payment to creditors and the line of credit by bank was reduced to zero (Sheth Sisodia, 2015). Over diversification- It is ascertained from the case study that numerous products were developed by company ranging from variety of preserves along with mustard, vinegar, honey and repackaged tea. There was the development of diverse product lines. Preferences of consumers were widely diversified. 50% total market demand for jam was occupied by Strawberry jam and there was introduction of more and more varieties of jam simultaneously. Prince Edward Island Reserve had also developed other line of products such as speciality food market and gift and gourmet. Moreover, it also introduced some luxury products that could be sold with a proper marketing strategy and over the years, several forms of diversification occurred. This made problematic for company to concentrate of their specification and targeting a particular segment of market. When the customers are presented with too many choices then there is a possibility of shutting down and diversification at product level is somewhat ri sky. Lack of efficiency in operation- Operations of business of restaurant was questionable because gross margin was increasing at slower pace. This slow increase in gross margin was questionable cost of sales increased more than growth in sales. Process of production of company is labour incentives and this has lower down the productivity of organization. There is no automation of bottling process resulting from decorative fringe that is required to be done by labours. However, there is no guarantee that the product has the requirement of fringe for the bottling process is essential. Moreover, no proper cost benefit analysis was performed by the restaurant and this has resulted in the loss from operations. The main area of concern was the operations of company and it was perceived that the management is not able to take the advantage of opportunities for making the operation process efficient (Houston et al., 2014). Lack of strategy- There is no viable strategy for marketing the products of Prince Edward Island Preserve. It was required by the organization to formulate proper corporate strategy because the industry in which organization is operating is considerably different from that of speciality foods and gifts. The restaurant business of the organization was not the suitable strategy as a part of expansion of business (Baldacchino, 2015). Therefore, the reason associated with the business making loss and negative generation of cash flow in certain department is inappropriate formulation of their strategy. Alternatives Alternative 1 Rethinking of the corporate strategy: One of the options of the PEI Preserve Co is that at the current stage the company is required to think about the corporate strategy whether the firm wishes to continue the business of restaurant. The market of restaurant is considered to be entirely different from the gifts and speciality food market having little collaborations (Luez Wysocki, 2016). Even though the restaurant industry is bringing constant amount of revenues across the year for PEI Preserve Co the management is proving as the threat for the company and this is the major disadvantage. As the income statement collectively presents the financial performance both the restaurant it is difficult to gain the information which of the unit is yielding higher amount of profit for both the locations or just one of the unit. By gaining additional amount of information on the cost and revenues, PEI Preserve Co might be able to determine this options better. On the positive side discontinuing the business of restaurant would assist PEI Preserve Co in easing out the pressure on the vital resources of both the financial and the non-financial aspects (Martnez et al., 2015). By enhancing the financial health of PEI Preserve Co the firm would be in the better position of undertaking more rapid expansion in the areas of gifts and speciality foods market. This could be attained by expanding the business in Tokyo. Additionally, the Tokyo expansion can be gained through merely approaching the new banks that might be interested in offering finance to PEI Preserve Co at the favourable in terest rate. Alternative 2 Issuing preferred shares and expanding in the local market of Tokyo: The PEI Preserve Co can issue preferred shares though it might not be considered as the tax efficient method of raising finance but would provide the firm with much needed cash in meeting the short term obligations. An alternative option for PEI Preserve Co is to exploit the market of Tokyo. This is because the local market of Tokyo would provide PEI Preserve Co to gain massive advantage through lower cost of transport and marketing collaboration. The growing market of Tokyo would help the company in attracting the local consumer and consequently the firm can gain significant amount of market share (Deegan, 2013). Furthermore, another alternative for PEI Preserve Co is to open the retail store at the Japanese airport as this would enable the firm in attracting millions of tourists. On denoting the fact that The PEI Preserve Co does not have any sales agent in Tokyo. Therefore, it can be considered that opening a retail store at the Japanese airport and expanding the consumer base in Tokyo might be a better method of attracting several distributors in and around Tokyo. This would help in creating an alliance which could provide the opportunity of exploiting the Tokyo market. Alternative 3 Setting up the manufacturing unit in Japan: A different alternative for The PEI Preserve Co is that the company might consider setting up the manufacturing unit locally in Japan. The firm can additionally consider outsourcing manufacturing package as this would help in lower the import duties and margins for middleman which would represents a higher profit from the Japanese market (Schaltegger Burritt, 2017). Nevertheless, if the The PEI Preserve Co undertakes the decision of outsourcing, they must ensure controlling the quality. This is because the cost reducing outsourcing is pursued instead of undertaking the reducing outsourcing. Additionally, a large number of evidences has been obtained where the market of Tokyo is regarded as the growing market for the PEI Preserve Co. Even though the market might appear unknown for PEI Preserve Co but Bruce MacNoughton can learn about the Japanese market and specialty food market by learning about the culture (Zhang Andrew, 2014). Problems might arise relating to the high import tariff and rent in Tokyo which is unfavourable for the PEI Preserve Co but it can be a good market to exploit based on the presence of higher population density. Recommendation The general recommendations which can be provided to improve the overall efficiency of the company are given below: The company needs to critically think and change the operational process of the company such as reduce the over diversification which the company is currently engaged in and also overall improve the quality of the products of the company which can be shown by putting quality seals and meeting the licensing standard of domestic and foreign markets (Hooker, 2012). Another issue which the company faces is the seasonality problem in the products which the company is producing. The company can further expand into foreign markets where by introducing the products can reduce the overall seasonality problem of the company (Chang Chou, 2013). For example, the company has access to Japans market and therefore the company can tap into the Japanese consumer market and reduce the problem of seasonality. The company needs to send executives to japan in order to set up an effective retail and distribution system which can facilitate appropriate supply of the products of PEI Preserves in the market of japan (Armstrong et al., 2015). Another problem which the company faces is the crisis of liquidity requirements. The company needs to select the sources through which the company can have access to required funds. The sources of the funds can be equity and debt that is the company can issue shares or take up loans from a bank or other financial institution (Panigrahi, 2013). The business can tie up with a bank to provide to the financing requirements of the company. The company also needs to determine whether the restaurant business of the company is profitable or not and then decide whether to continue with the business or sell off the business. The alternatives as provided above clearly states that the company needs to expand in the market of Japan and also set up retail and distribution system and it is recommended that the company should focus on the expansion of the business in foreign markets. The company as per the plan should expand the markets in japan. Implementation Plan The company should be focusing on the expansion plan of the business into new markets. The targeted market of the company is Japan as the management of the company is of the view that the Japanese consumer market has potential and if they can successfully implement the business strategies in the Japanese market. Moreover, with the expansion of the business in Japanese market the issue of seasonality which the company faces can be reduced. The company first needs to analyze the market of Japan and ensure that the market is suitable for the products of the company. The management of the company needs to set an effective retail system which can support the distribution system for the product of the company. As per the market analysis of Japan, the annual consumption of jam in Japanese market is around 80000 tons in approx. Therefore it can be clearly identified that the market of Japan is clearly favorable for setting up the business of jam which is one of the activities which the PEI Preserves is engaged in. The imports of japan as per previous estimates show that the market almost makes around 8 to 9 percent of imports out of total imports for jam products. Various companies import jam products and utilizes the distribution system to take advantage of the favourable conditions present for the jam market. The company needs to analyze the market of Japan and also analyze the taste and preference patterns of the consumers. Importer who are engaged in the importing business in japan have been earning sales of 10 per cent. The management of the company needs to consider the following factors while considering setting up business in new market: Diversification as per preference: The management of the company should consider the taste and preference pattern of the local consumers of the market. In the case of jams, strawberry jams occupy the maximum percentage of market shares in comparison to other types of jams but it all depends on the taste and preference pattern of the consumers (Oyedijo, 2012). Amount on supply: Another consideration is the amount or quantity which is on offer. In normal circumstances the quantity which is on offer is 650 grams, 440 grams and 250 grams. The quantity of jam which is on offer depends on the marketability conditions, infrastructure and also on the local demand in the country. Price of the product: The management of the company also needs to decide on the price of the product as per the local conditions and demand and supply analysis in the country. Marketing Strategies of the Company: The marketing strategies of the company includes the sales promotion activities which the company engages in in order to maximise the sales of the product. In any new market the companies need to ensure that there are appropriate system of distribution and also appropriate infrastructure required for effective operation of the business (Morgan, Katsikeas Vorhies, 2012). The need for infrastructure and incorporating proper distribution system is to be supervised by the president of the company that is Bruce MacNaughton. Bruce needs to travel to japan personally and ensure that proper infrastructures are present in the market which the company can utilize in order to expand and operate efficiently in the new market. The president will also be making preparations of setting up the companys own distribution system, and also select potential sites for opening a retail store for the company. As per the plan of the management, the retail store and distribution system need to be developed and establish in a period one years time. The main factor which attracted the company to invest in Tokyo project is due to the immense benefit PEI Preserve Co. will be getting as such will be reducing the seasonality problem which the company is facing, and also bulid a brand name of the company in the market of Japan. The company will also be benefitting from the economie s of scale which are present in the market of japan if the company engages in large scale production utilizing the resources of the country considering the distribution system and supply chain system of the country. The risks which any company faces when entering a new market is the risks of competitors. PEI preserves co will also be facing tough competitions from the established companies of Japan. Moreover it will also have to compete with companies which are engaged in the business of importing jam products and distributing the same in the local market of japans. The management of the PEI preserves also needs to address the other issues which the company faces which are given below: Liquidity issues: The company faces serious liquidity issues which the management of the company needs to address if the company wants to improve the overall business efficiency of the company. The management of the company can finance the liquidity requirements by either taking a loan from banks or financial institutions or can issue equity shares which can raise the capital as required by the company. Operating Structure: The company needs to improve the core operating structure which the company is presently using. The company needs to critically rethink the operating system of the company and further redesign the operating structure of the company. Infrastructure: The management of the company needs to improve the infrastructure and distribution system which the company is currently operating with and also there is scope of improvement in the marketing strategies of the business such as introduction of promotional strategies and also introducing promotional strategies such gifts, lucky draw. Conclusion Thus it can be concluded that the PEI Preserves can make improvements in the strategies of the company which can lead to the overall development of the overall business. The company best option is to expand the business of the company in new markets as in this case the market of Japan is considered where the business is planning to expand. The company is also planning to issue preference shares in order to raise the capital requirement of the company. The infrastructure of the company and the distribution and supply chain system of the company is also to be adjusted as per the requirement of the new market. As per the analysis of the case study, it will be in the best interest of the company if the president of the company himself goes to survey the new market and also set up a new retail store in the new market after analyzing the market and potential store locations in the country. Exhibits Exhibit A: Revenue Vs. Expenses Exhibit B: Profit Contribution Percentages References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Baldacchino, G. (Ed.). (2015).Entrepreneurship in small Island states and territories(Vol. 8). Routledge. Chang, C. T., Chou, H. C. (2013). A coordination system for seasonal demand problems in the supply chain.Applied Mathematical Modelling,37(6), 3674-3686. Deegan, C. (2013).Financial accounting theory. McGraw-Hill Education Australia. Hooker, C. A. (Ed.). (2012).Physical theory as logico-operational structure(Vol. 7). Springer Science Business Media. Houston, C., Gyamfi, S., Whale, J. (2014). Evaluation of energy efficiency and renewable energy generation opportunities for small scale dairy farms: A case study in Prince Edward Island, Canada.Renewable energy,67, 20-29. Leuz, C. Wysocki, P.D., (2016). The economics of disclosure and financial reporting regulation: Evidence and suggestions for future research.Journal of Accounting Research,54(2), pp.525-622. Luez, C., Wysocki, P. (2016). Economic Consequences of Financial Reporting and Disclosure Regulation: A Review and Suggestions for Future Research.J. Acct. Econ.,50, 525. Martnez?Ferrero, J., Garcia?Sanchez, I. M., Cuadrado?Ballesteros, B. (2015). Effect of financial reporting quality on sustainability information disclosure.Corporate Social Responsibility and Environmental Management,22(1), 45-64. Morgan, N. A., Katsikeas, C. S., Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), 271-289. Nobes, C. (2014).International Classification of Financial Reporting 3e. Routledge. Oyedijo, A. (2012). Effects of productmarket diversification strategy on corporate financial performance and growth: an empirical study of some companies in Nigeria.American International Journal of Contemporary Research,2(3), 199-210. Panigrahi, D. (2013). Liquidity Management of Indian Cement CompaniesA Comparative Study. Schaltegger, S., Burritt, R. (2017).Contemporary environmental accounting: issues, concepts and practice. Routledge. Scott, W. R. (2015).Financial accounting theory(Vol. 2, No. 0, p. 0). Prentice Hall. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. Routledge. Zhang, Y., Andrew, J. (2014). Financialisation and the conceptual framework.Critical perspectives on accounting,25(1), 17-26.

Swot Essays - Economy, Food And Drink, Business,

Swot Question A ? Analyse Market opportunities using S.W.O.T analysis. STRENGTHS Meadow Lea is regarded as an icon brand ? awareness is high and it has been a top selling brand for 26 years. Consumers clearly understand that that it is positioned as a family brand. ?You ought to be congratulated' is an icon ad campaign, appearing in various guises on T.V screens since June 1977. ? Few people under the age of 50 cannot sing the Meadow Lea jingle. Meadow Lea has been the market leader since 1973. There is a large amount of capital available for Goodman to pump in to Meadow Lea's advertising budget. In 1995-1998 Goodman doubled Meadow Lea's advertising budget to $3 Million. New low-fat recipes Goodman invested heavily in new machinery which mad the production process more efficient. Lisa Miles was employed by Goodman in July 1997 as Meadow Lea's Marketing Director. She has had fifteen years experience and knows her way around the labyrinth of marketing. WEAKNESSES Consumers have started to see Meadow Lea advertising as old-fashioned and irrelevant, a perception that could have harmed sales. 3% price increase in Meadow Lea, gave Unilever (a close competitor, the maker of Flora margarines) the opportunity to gain market share since July last year. Meadow Lea is seen as a mainstream family brand, although Justin Miles (Meadow Lea's marketing director) claims that recent advertising has confused consumers. ?Meadow Lea is al about mums and kids?, she says. ?It is mainstream in terms of appeal and taste. It is never the brand that brings product innovation to the category.? Research showed that the poor marketing strategy regarding the ?Muffins? and ?Cyclist? ads did not appeal to consumers ? consumers did not like them and thought that they were condescending to mothers.? OPPORTUNITIES With Australian economic conditions as they are (Australian public share ownership at an all time high and Interest rates also high) should Goodman need to raise expansion capital the stock exchange is in a good position to do so. Demographic patterns in Australia show that people are leading much healthier lifestyles ? therefore there lies an opportunity in low-fat and diet margarine products even though the margarine market is slowly contracting. Substitute products competition - The only market segment in ?yellow-fat? spreads that has grown is dairy blends (which rose last year by 4.3%). This would be an easy market to penetrate as it is not highly competitive and is closely related to Meadow Lea's existing products. THREATS Changing consumer trends to live healthier lifestyles, and therefore buy less margarine and butter products. Margarine is a mature category. There are some growth pockets, such as low fat products but the overall market is shrinking. (In the past five years margarine sales have fallen an average of 4%, this can be stipulated due to consumers continually choosing healthier, low fat eating habits.) Competitors (mainly Flora's) ability to lower retail cost of their products Business Reports

Second Grade Essay Samples - Really?

Second Grade Essay Samples - Really?Second grade essay samples are really excellent. The reason why I say this is because if you are having trouble writing a second grade essay, this could be the perfect way to help you out.This is because not only do most teachers and lecturers actually require your essays to be very detailed and full of facts, but certain students at that are encouraged to write their first essays by an adult for a specific grade level. This is to help them get better grades, especially if you are at the end of year exams or finals.Now, as for that, I am sure if you are in second grade, this would be a bit out of your league, however, if you really are struggling and it seems as though no matter what you try to write, you simply cannot, then this is the perfect thing for you. You can actually use these essays to help you out when you write your first essays. This is because most teachers and lecturers would actually try to match up these essays with your grades for the exams and the finals.So, if you do not know how to go about using this, the best thing that you can do is read it, look at it, try to figure out what format it is in, and make note of how you can use it when you write your essays. Here is a question that you will want to ask yourself, is there anything in here that is designed for students at that grade level?If the answer is no, then you might want to reconsider using it. If you are at this point in time, then your mind is probably going to run through all of the possible ways that you can use these samples to your advantage.The more information that you can get from it, the better off you are going to be. Because most of the essays that you would be given for your first year would be pretty basic and would not be exactly formatted the way that your grades would be.Now, if you want to use these grade essay samples to your advantage, then you should be able to do so. Simply find a good sample, format it so that it is the exact same for you, and you will be all set.

The Meaning of Life Essays - Philosophy Of Life, Meaning Of Life

The Meaning of Life Essays - Philosophy Of Life, Meaning Of Life I believe the meaning of life is to give life a meaning. Throughout my entire life, I have wondered what the purpose is. Why am I and every other human being even on this planet in the first place? That brings me to my next question. Is there a God? If there is, why did he put us here? Any Christian asked will say our sole purpose is to serve God. First of all, what does that even mean? And second, I must ask why? Why would a supernatural being place us strategically on this planet strictly to serve him? That sounds pretty selfish to me. There has to be something more. Something concrete. Something greater. How could there not be? All my life I have worked hard to succeed. I have challenged myself and fought to do better than my best. Why? I asked myself. Why stress so much when Im only going to die in the end? Pessimistic, I know. Finally, I thought, maybe the meaning of life doesnt have to be so complex. Maybe the meaning of life is whatever we want it to be. Maybe the meaning of life is to give life a meaning. I do what I do because I want to do it. Its that simple. I do it because it means something to me. Everyone adds their own meaning to life. The meaning of life is never universal. The meaning of life is never complex. The meaning of life is actually quite simple to think about. Many people help the needy. Others play sports. Both activities add meaning to those lives involved. Purposes change, but the overall meaning of life will always stay the same. The meaning of life is simply to give life a meaning. This I believe.

How Feature Writers Use Delayed Ledes

How Feature Writers Use Delayed Ledes A lede, usually used in feature stories, that can take several paragraphs to begin to tell a story, as opposed to hard-news ledes, which must summarize a storys main points in the first paragraph. Delayed ledes can use description, anecdotes, scene-setting or background information to pull the reader into the story. How Delayed Ledes Work A delayed lede, also called a feature lede, is used on feature stories and allows you to break free of the standard hard-news lede, which must have the who, what, where, when, why, and how and outline the main point of the story in the very first sentence. A delayed lede allows the writer to take a more creative approach by setting a scene, describing a person or place or telling a short story or anecdote. If that sounds familiar, it should. A delayed lede is much like the opening of a short story or novel. Obviously, a reporter writing a feature story doesnt have the luxury of making things up the way a novelist does, but the idea is much the same: Create an opening to your story that will make the reader want to read more. The length of a delayed lede varies depending on the kind of article and whether you are writing for a newspaper or magazine. Delayed ledes for newspaper feature articles generally last no more than three or four paragraphs, while ones in magazines can go on much longer. The delayed lede is generally followed by whats called the nutgraph, which is where the writer explains what the story is all about. In fact, thats where the delayed lede gets its name; instead of the main point of the story being outlined in the very first sentence, it comes several paragraphs later. Example Heres an example of a delayed lede from the Philadelphia Inquirer: After several days in solitary confinement, Mohamed Rifaey finally found relief in pain. He would wrap his head in a towel and whack it against the cinder-block wall. Over and over. Im going to lose my mind, Rifaey recalls thinking. I begged them: Charge me with something, with anything! Just let me out to be with people. The illegal alien from Egypt, now finishing his fourth month in custody in York County, Pa., is among hundreds of people caught on the wrong side of the domestic war on terrorism. In interviews with The Inquirer inside and out of jail, several men described long detentions on minimal or no charges, unusually stiff bond orders, and no allegations of terrorism. Their tales have worried civil libertarians and immigration advocates. As you can see, the first two paragraphs of this story constitute the delayed lede. They describe the inmates anguish without explicitly stating what the story is about. But in the third and fourth paragraphs, the angle of the story is made clear. You can imagine how might have been written using a straight-news lede: Civil libertarians say many illegal aliens have recently been jailed recently as part of the domestic war on terrorism, despite the fact that many have not been charged with any crime. That certainly sums up the main point of the story, but of course, its not nearly as compelling as the image of the inmate banging his head against the wall of his cell. Thats why journalists use delayed ledes - to grab a readers attention, and never let go.