Study On The Visionary Of Leadership

Study On The Visionary Of Leadership A leader has a vision, humility and courage to learn and grow constantly and develop a vision of the future and a plan to achieve the vision by setting a direction which takes him to the success. Leadership makes ability in a person to do what they dont like and then they like to do it. In the Morden world only study of management will not help to solve the problems on the sufficient level. People who add the leadership role to their primary role have little or no need to fall back on the sanctions which support their authority. The organization culture and value depend on the quality leadership because the more important role of the leader is a motivation. In organization leadership increase the performance of other roles by motivation. Leadership has a critical role in the creation of successful organization. Leadership always related to outcomes and situational aspects. In organization leadership is an important factor (Arvonen, 2002; Yukl, 2006; Arnetz, 2005). Leadership theory traditionally included two dimensions derived from factor analysis. According to Arvonen, 2002 and Yukl, 2006 there are two dimensions relation and structure orientation. The balance between these dimensions as they relate to different desired organizational outcome and many researchers discussed about this from past several decades. Andersen 1995 says Leadership research assumes that leadership considerable influence people on organizational effectiveness but Winston Churchill define leadership concisely as a ability to influence people set aside their personal concerns and port a large agenda. Churchill made it clear that effective leaders motivate people to perform beyond and above the call of duty in order to enhance group success. Leadership effectiveness is not who exerts the most influence or who control the group. Churchill suggests that the leadership is the best source of the organizational competitive advantage. The other definition of leadership is that it is the act of engaging, satisfying and stimulating the motives of followers that take followers towards a mutually shared vision. This theory embraces three components; leader, followers and the context. There are different categories of leader which define different approaches of the leadership. Leaders who have vision, humility and courage makes them effective leader. This quality makes them visible and outstanding. They use their quality because they know what to do with themselves. Leader always has great relation with the people around him because the though power of leadership does not come from inside or personal character, its come when people love their leader and on the other hand leader must be a great supporter, encourager and he know what to do with their people, how they feel safe and the part of corporate community. Good leader always maintain proper communication and create effective leadership. Effective leader know how to use communication channels to create good environment in the organization. The very fearful communication channel in the organization is a clogged channel. Organization effectiveness or the root issue lies at the failure of the misunderstanding and the communication. Leader has to make a systematic work environment in the organization because leader knows that what is going on in the organization and he maintain the systemic or holistic picture of the organization. The big role of the leader in the organization is to help his people by systematic thinking. So different categories of the leaders make up components of the organization, the leader and the style of led and the most important is the connection between them that call as communication channel. The other category is to see organization in a systematic manner by different leadership style. Visionary Leadership The visionary leadership always joint to the disciple for the successful leadership. There are different type of leadership style which would help organization to move in a right way. Different types of leadership style have ability to change in the organization (Bas, 2002; Kanungo and Conger, 1998; Sashkin, 1998) the quality of visionary leadership is very much greater than before by estimating the change of the organization that will be a lot simply by some leaders. Need of vision The sustaining and sustainable vision is not something that can be built by a person or a group of a person in the organization. It shows the corporate future, which is something that could not be achieved by the few but can only be accomplished with synergy that emanates from the active participation of the all. The attainment of an organizational vision is based on the mobilisation of bias and the pursuit that mobilisation must be of the many not of the few. If the staffs work together on the task the organization can fulfil the goals that cant be achieve by one or two people. The characteristics of vision It is a comprehensive view of the future. It acts as a guide when dealing with uncertainty and complex events. It affords a means for overcoming employee inertia. It holds out the real prospect of the vision being changed and adapted. It indicates a change from the past and present to a new, dynamic future. It creates a context for individuals to locate their work schedules within a collective Framework. It draws people together in pursuit of a super ordinate goal. It provides a rationale for action. It presents a standard against which to judge and make choices. It serves as a means to align corporate activities. The characteristics of effective vision It meets the needs of the new, individual contribution, educated worker to be engaged in making valued, corporate efforts. It focuses energy on the outcome of collective effort and not simply upon the outcome of individual efforts. It depicts a whole, a totality, into which people can place themselves, their feelings and their attitudes. It unites and inspires people to make an extra effort in pursuit of collective and individual goals. It creates a positive attitude that people can expand in their own immediate work Environments. Literature Review The visionary leadership emerged in 1990 as a matter of utmost interest to go in various field including the education sector (Montagomery and Gowe 2003, Thomson 2003, Fehlis 2005), stazesky 2000, political science. The literature review of the management which include the origin, significant characteristics, visionary leadership process. The origin Mary Parker Follett has worked on the origin of visionary leadership, contribution, cooperation, group membership and participation as early as 75 years ago (McLamey and Rhyno 1990). Significant of leadership Significant of visionary leadership describe the success, growth of the corporate survival in the todays challenging environment. Determination of corporate success and failure According to Tellis (2006), the determination of corporate success and failure of the company is based on its internal culture. Likewisw has described the six leadership styles: visionary, affiliative, directive, coaching, participative and pace-setting. Peace-setting style is belongs to demotivating and low performing organization and the visionary, coaching, participative and affiliative styles present the high motivated and cultured organization. Visionary leadership as a powerful strategic device According to Chopra and Ahmad (2004, pp. 51-54) suggest that the visionary leaders share and express the organization mission and goals in a easy and simple way so that everybody can understand. Their vision statement is always in a tangible and easy understood way. Their vision and mission statement is to help for the management. Visionary leadership develop the clarity, flexibility and focus in the organization. It is use as a powerful strategic device for organization growth and to motivate the employees. Visionary leadership for full use of people potential Visionary leadership put people in to the highest possible realms of human potential. It helps to drive and awake the human inner strength and inspire the immense potential translation in to action. They spread the roots of their vision so that they take people in to the reality. They challenge, line between the inspired world and the material world of action. Stimulating innovation Based on Over 300 sample of company, Tellis and Chandi (1998) demonstrate that vision of the leader have put impact on the radical innova tion. According to Bob Webb (Motivation tool.com) visionary leader are building todays organizations and they are using human affects in a totally different way. Wal-Mart airlines give the beat example by moving responsibility to the frontline. By this decision employees got the full opportunity to develop their capability and the power of decision making. Characteristics of visionary leadership (convergent perspective) There are many convergent prospective of visionary leadership. According to Bennis (1990), the leaders of 21st century would have the power of creating the vision and turn that vision in to the reality. The leaders ensure that their followers are highly motivated and flexible to take necessary action to achieve the vision (White and Hodgson, 2002, p.184). Kahan (2002) says that visionary leadership is a transformative and power based inspiration; include the social responsibility as its modus operandi. Visionary leadership is to increase the performance. Westley and Mintzberg (1989) says that visionary leadership is a dynamic and its involves three stages- The vision of the desired future of the organization The vision should be shared and served Every follower must know that so they can enact the vision Starratt 1995 suggest that visionary leaders embrace with the sense of security and they know that one day the dream will come true. Vision gets shape according to sharing of the vision. Strong vision can define what will come and what will happen. Green (2006) says that visionary leaders are charismatic, super creative and inspiring with lots of possibilities that how vision can improve. They identify the contact and potential it into active energy. They try to find new ways of getting thing done. Malloy and Fontaine (2006) says that visionary leadership focuses on communication and clarity. Perspective of centre for visionary leadership Corinne McLaughlin (2006), executive director, centre for visionary leadership, asserts that visionary leader can see wonderful vision for the future. They have great inspiration with articulating as well as bringing those visions in to the world and transforming in the same way. They can effectively articulate their vision because they are creating specific goals. Leadership basically characterized by a clear inspirational vision, innovative action, commitment to core spiritual value and empowering relationship. Visionary leaders are equipped with a high level of commitment to spiritual values. They have a sense of energy and personal integrity. They are elevated by exercise more relation and the power. Moreover, the base of the leadership for them is inspirational positive picture of the future and the clear sense of direction in reaching there. They are marked of empowering relationship. They can create shared sense of vision. They transform paradigms or old mantel maps and evolve strategies which are outside the box of conventional thought. They focus on the opportunities not on the problems. The process of visionary leadership Visionary leadership comes as interactive, dynamic process and its available in a different forms. Westley and Mintzberg (1989) describe the visionary leadership by using the metaphor of drama. In the drama action and communication occur simultaneously. The audience, actor and the action and the ideas are all synchronized to form a united whole in the unfolding drama. Its all starts with the repetition. The actor has the excellent knowledge of the particular subject. Just as the actor rehearses for the moment they step on the stage, this moment of the vision is a visionary practice. This thought of vision is a leader communication. Leader creates all vision in to success, when repetition moves in performance. Westley and Mintzberg (1989) give the future assume that visionary leadership style comes in a varying form leader to leader and different variety of packages. The style of the leader may vary with the context in which it takes root and the content f the leaders vision. The theo ries of visionary leadership based on three assumptions; variety, dynamism and context/content. These three assumptions underpin their representation assistance model. The purpose of the study The empirical work on the visionary leadership is very little in India. Notwithstanding this lake of research literature, this is gratifying to suggest that in India. This assignment shows the visionary leadership quality of Dr. A.P.J. Abdul Kalam at Defence Research and Development Laboratory. Dr. Kalam presented his visionary leadership at DRDL by changing its demotivating and low -performing climate into energizing and high performing climate. Dr. Kalam used indigenous management techniques at DRDL. Vision of Dr. Kalam in organization change (implementation and outcome) In 1982 Dr. Kalam was appointed as a director of DRDL in Hyderabad. At that time DRDL was working on five staff project and sixteen build up projects. DRDL was working on many technologies oriented activities to get lead time for future project. At time of joining Dr. Kalam saw the different problems in the DRDL and he starts working on that. The problems of DRDL were- The demotivating and old low performing climate was the big problem of the organization. The scientists of DRDL were frustrated with the devil missile project. They were thinking that ministry of defence cheated them and all senior officers using them for their profit. The Tactical core vehicle was also pending from long time. Dr. Kalam decided that or good work he has to built a healthy climate which include the confidence and trust. He used indigenous management theory to build up the high performance and high energize climate at DRDL. He provided clear direction and effective communication to the confused team so that every buddy has good understanding and its helped them to launch (IGMDP) Integrated Guided Missile Development Programme. After some time the team performance reached on high level because of indigenous technique used by Dr. Kalam. Focus on Inside and outside communication system Dr. Kalam focuses on the effective communication which was not in the DRDL. Dr. Kalam got a chance to improve the communication between government and scientists when Admiral O.S. Dawson, the chief of naval staff visited the DRDL. Dr. Kalam takes this opportunity to make two way trusts through effective communication. Dr. Kalam shows the product plan and the battlefield capability of Tactical Core Vehicle. Dr. Kalam focuses its sea skimming role rather than as single core vehicle as present earlier. This information passed to every scientist in the DRDL in this own words Do not make anything which you cannot sell later and do no spend your life on making one thing only. Missile developed is a multi dimensional business if you remain in any one dimension for a long time, you will get suck. Dr. Kalam spends time in interacting with people and explains the future goal of DRDL. He tries to connect this goal to the people life in DRDL. During this time he came to now that scientist at DR DL had a high level of determination and an urge to go ahead. In earlier project they show that they have high level of motivation, based on this Dr. Kalam started the reviews at DRDL at various level to accomplish the precise specification. He also start inviting the professionals from outside laboratory (IITS, CSIR, Tata Institute of Fundamental Research) to contribute an useful knowledge. Clear direction to the team Dr. Kalam worked with ISRO and there he learned about visionary leadership from great visionarys prof. Vikram Sarabhai and Prof. Satish Dhawan. Dr. Kalam learned how make mission larger than life and how motivate people to achieve that. With these professors he learned that you should dream before your dream come true some people do hard work there goal of life and other people not able to move their feet because the confuse about what they want in life and how to achieve that. This was power for Dr. Kalam in DRDL because he knows the potential capability of scientist and he knows that they can fulfil the expectation of the Ministry of Defence. Dr. Kalam had a very professional team of scientist in the laboratory but he knows that there is a lake of leadership and guidance in the team. Dr. Kalam visualized that to increase the RD activities in the DRDL, technological and technical problems must be taken promptly. To achieve the goal he took the major decision, he made missile technology community of senior scientist where different issue can be discussed and debate as a collective process. The idea behind this community is the participation of all level of scientist and engineers to manage the laboratory activities. The organizational climate of DRDL was improved constantly. The new climate of DRDL helps in to the birth of Integrated Guided Missile Development programme (IGMDP). Launch of guided missile programme After improvement in the laboratory culture DRDL came with the Guided Missile Programme. This successful program happened because of Dr. Kalams vision for development of technology. Dr. Kalam always asserted himself that know where we are going. The great thing in the world is not so much in knowing where we stand and which direction we are going. Its help to accomplishing the technological competence as compare to Weston countries. At DRDL it was like driving force for the people. To complete the production of indigenous missiles, chairman formed the community. All people at DRDL welcome this proposal. Dr. Kalam made a presentation and question answer session at south block, New Delhi. Dr. Kalam presents the proposal and Dr. V.S. Arunachalam, who is scientific advisor of the defence minister, support him fully when doubts about the proposal. After this presentation defence minister asked Dr. Kalam to meet him in the evening. Mr. Venketaraman suggests that DRDL is not just making missile in phases, DRDL launch integrated guided missile development program. Dr. Kalam and Dr. Arunachalam together rework on the plans throughout the night. When plan was shown to the defence minister, he was visibly pleased. The new proposal was put up before the cabinet and it was approved with an amount of Rs. 388 crores. At the missile technology community, Dr. Kalam shows the government sanction letter, every buddy was motivated for the work. On 27, 1983 IGMPD was formally launched in the great event and every employee participated in the big success. Vision of Dr. Kalam to accomplish beyond the collective national capability Great visionary Dr. Kalam knew that government given them the sanction letter but this is only a 10 per cent of work done. In this operation the leader required who can put his heart and soul into this programme and carry hundreds of engineer and scientist with them. Dr. Kalam was thing beyond the collective national capability. He was convinced if he wants to achieve his goal; his team should work on basis of probability. For this goal he uses the indigenous approach of management technology. The other approach includes in this: capable project leader, pro-active follow-up, technology-oriented structure, collaborative efforts, motivation for outstanding performance, empowerment and spiritual guidance. Dr Kalam shows his power of leadership to finish this project with his team. Locating capable project leaders Dr. Kalam starts looking for capable leaders for five individual missile projects. He needs a leader who knows the clear goal and has a capability to perceive the goal. He needs a leader who can give energy all the time to his team working on various working centres. He discussed with engineers and the scientist on the different prospective because he need five project directors to train who will train twenty five future project directors and team leaders. He needs leaders who had the capability to grow the possibilities and were equipped with patience to explore all possible alternatives, who can put old principals of ideas to the new situations. He want leader to be flexible who share his power with others and work in teams, give fresh opinions, listening to wise counsel, respect intelligent people and delegate good jobs. He thought the leader should be capable in making good environment and resolve the conflicts. Overall leader should be capable to take failure in their stride and share both success and failure. Dr. Kalam creates a science council to provide an emotional outlet to the scientists. His thought at DRDL, that scientists were highly emotional persons. If they stumble its very difficult for them to pull together. Disappointment and setbacks were always problem for them. Dr. Kalam did not want any of them to face problem alone. He stopped making goals for them when they were at the low abb. The all issue of general importance were discussed by the council very openly. That time all scientists used to sit together and take common decision. In every three month all scientists including juniors, seniors, veterans and freshers could sit together and let off steam. Changing the dynamics of DRDL by empowering scientist The 250 young engineers and scientist change the dynamic of DRDL because of leadership of Dr. Kalam. The outstanding performance contributing ingredients of this leadership which include: believing, positive thinking, visualising and goal setting. The team leader enthused the young engineers and scientist about this goal. In the review meeting, Dr. Kalam says that the young scientist shows the very good team work and we got help to visualizing whole system. He said that climate of confidence and trust gradually developed. The young scientists start questioning to the senior associate on different issues. This helps them to become persons of power. Dr. Kalam kept the work environment on the higher level. He shows that he has the experience of the old science which mixed with his skills. The dependence between the experience and the young scientist made a very productive environment in the DRDL. At the time of joining DRDL, Dr. Kalam knew that the motivating people to get outstanding results were a challenging task. The behaviour of the individual is based on the environment of the work place. Most people possessed strong inner drive of growth, self-actualization and competence. However, the biggest problem had been the work environment at DRDL. Dr Kalam visualized the leader can accomplish his task with outstanding performance if he get the proper job design and organizational structure, and by appreciating and recognizing excellent work. According to Dr. Kalam he got the supportive environment while launching IGMDP. At that time the project was in design phase. The first reorganization increases the level of DRDL at least 40 to 50 per cent. In the second reorganization process, he used motivational inventory available at that time. According to Dr. Kalam there are three ingredients of motivational inventory of leadership: understand the people need which they satisfy in their jobs; influencing the peoples behaviour by using the power of positive reinforcement; and design the job based motivation and understand its impact. The second reorganization was very complex exercise managed effectively by Dr. Kalam. The young scientist performed outstanding work such as a world class strap down internal guidance system. It was an effective demonstration of the renewal factor. Dr. Kalam given enthusiasm to the young mind and he got the outstanding performance. Accomplishment at DRDL On September 16, 1985 the first missile program took place. The test was successful. The success of the missile program at DRDL shows to all engineer and scientist that it happened because of the visionary leadership of Dr. Kalam. This was followed by the successful test by the pilotless targeted aircraft. On February 25, 1988 the DRDL launched the Prithvi missile. DRDL create an epoch making event in the history of rocketing in the country. By launching Prithvi missile DRDL give the basic model of all the future guided missile in the country. On May 22, 1989 DRDL give the perfect launched of Agni. After that DRDL became the finest laboratory for the world. This was the greatest moment for DRDL as well as for Dr. Kalam. The national defence became stronger after Agni launched. Overall success of DRDL is belonging to Dr. Kalam. The nation celebrated the success of its missile program very first on Republic day 1990. Dr. Kalam was awarded by Padma Shree. He retired from DRDL on 15 October 1991. DRDL got lots of success in his leadership and many successful changes when he was director. Still DRDL working on the same direction which Dr. Kalam shown to the company. Conclusion Dr. Kalam worked as a director of DRDL and he showed his brilliant visionary leadership at the company. He worked hard and tried to give his best for the DRDL. Dr. Kalam showed three different characteristics of his leadership style. He has very clear far reaching and encompassing vision. This vision embraced goals and ideas which remained constant no matter how long it took to actualize him despite difficulties which he encountered. Dr. Kalam never allowed any of the means of actions on the way to invalidate this vision and its constituent values. The second characteristic is that DR. Kalam was skilful in creating and designing appropriate organizational culture which helped him to achieve his ideas and vision. The design of such organizational culture was the most lasting contribution of Dr. Kalam. These cultures embodied enduring values, beliefs and vision which were shared by the organization members even subsequently. The third characteristic is that Dr. Kalam attracted others t o follow him in seeking attainment of the vision. Dr. Kalam is a charismatic person because he was able to instil in others beliefs, values and ideas of his vision so as to empower them to move beyond the expectations of Dr. Kalam and their own. Dr. Kalam demonstrate a high level of moral capacity and intellectual, over the long period of time, to maintain coherency between foals, short term action and long range if ideas. The visionary leadership style followed by Dr. Kalam and he shows how vision for exceptional results can be turned in to reality by sharing with the people and for outperform we have to inspire them. The new age leaders need to understand that outstanding performance can be accomplish by having utmost focus on organizational climate, organizational structure, quality of leadership, job deign effective communication, proactive follow up, empowerment, collaboration, internal motivation, team work and spirituality. Plan for future development of my own leadership After analysing of some practical and theoretical aspects of leadership styles I constructed a list of list of desired visionary leadership style, which should be developed be me, to go higher level of leadership capability. To become the leader of 21st century I must see the leaders work, especially those engaged in the task of development which involving management of technology globally. The performance of the organization depends on its climate. I must diagnose this problem and find a de motivating and low performing climate in the organization and I must make concerted effort gradually to transform it into a high performance and energizing climate. I should use effective communication which include inside and outside interaction. I must share my vision with the people and discuss the clear goal of organization. As a leader I must work in a team and provide the proper direction toward people have to move. Participation in management I can use to involve people in the affairs of the organization. As a leader to accomplish outstanding performance I must assess the existing structure of my organization. I should see the source of full utilization of human resource and effective way to achieve the goals. I must evolve a suitable structure with a comprehensive discussion with the people. To become a good leader I should grow with the possibilities, I should share my power with the people and work in a team, grow my capability to resolve the conflicts and carry people with me and channelize their energy towards the goal. I must respect people and delegate work of worthy of their talents to them. As leader I must make arrangement in the organization to provide emotional outlet to the people and help them to release their day to day disappointment and setbacks so that people can express their view points freely and the issue of general importance. I should use pro active follow up activity for repaid growth. If required I must develop collaboration between the organizational units and outside organizations. To improve the future organizational climate of my company and to get outstanding performance I must focus on the goal setting, visualizing, believing and positive thinking. I can do this by empower young people. As leader I have to understand that there exists an internal motivation with in individuals which can be taken to the attainment of outstanding performance. This can be done by job designs to satisfy higher order needs of people. I need to use my super power to accomplish my outstanding performance like Dr. Kalam. So to become a good leader I must consider all theories of leadership and the great leader how create new ways to make people follow them.

Convergence in Media Essay

Introduction By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences – (Jenkins 2006) In today’s technology focused world, convergence plays a very important part. It allows us to connect more efficiently between media platforms and technology. Throughout the in depth of study of convergence, it has become evident that convergence greatly affects to the relationship between media technologies and audiences. Technology and its devices are becoming increasingly intelligent and clever everyday, and this is because we as humans are doing the same, which can be linked to the rise to the concept of prosumption. Convergence The relationship between technology and it’s audience is as strong as it’s ever been at the present time, with us as humans constantly surrounding ourselves with it and being so dependant of it. With this growth in convergence, and the clear shift in technology, some concepts and concerns have been raised. This includes the concept of ownership, and copyright issues that so often emerge in the technology world because of the rapidly growing flow of information through channels and platforms. Introduction to Tinder The phone application called Tinder uses this theory of convergence. Tinder was created in September 2012, to originally increase social interaction between students at a University in Southern California (Empson 2013). The application uses it’s audience’s Facebook profiles to collect information such as age and the user’s photos to create a type of online dating profile. The application then uses the user’s GSP device in the phone to track other Tinder users located in a certain range to match. Prosumers As mentioned before, another concept that has arisen because of convergence is â€Å"prosumers†, which plays an important part in the relationship between technologies and their audiences. This concept relates to Tinder relatively closely. Tinder is an example of an application that improves the more that it is used. Alvin Toffler explains the concept of a â€Å"prosumer† to be a common consumer who actively helps improve or design the goods and services of the marketplace, transforming it and their roles as consumers. Within the application of Tinder, changes are constantly being made. This is because with the fast paced market of applications and the demand of new and better-improved technologies that society is showing. Companies such as Tinder need to keep up with the demand of its audience. For example, Tinder will monitor the habits and behaviour of its users, and make it easier and more pleasant for them to continue. This relates back to the importance of the relationship between the audience and the industry, as the main objective for companies such as Tinder is to keep the customer happy and satisfied with the product and service provided. At the same time, the concept of produsage can be included in the use of Tinder. Produsage Produsage is defined as the shift of users from audiences to content creators (Jenkins 2008). This concept is defining technologies such as Tinder, where the audience is technically the producers. What is meant by this is that the content that is on the application, is uploaded by the users of Tinder; photographs, information and profiles. Another aspect of produsage is that the produces of the content, which we distinguished can be the audience, are also the ones who obtain the information or material. Produsage is another aspect that enhances the relationship between technologies and their audiences. Ideologies Tinder has brought many positive aspects and concepts to the dating world of today and this mainly falls under cultural convergence. The traditional idea of â€Å"online dating† has been transformed, and this is all because of the  every changing world we live in. Since around 2002, online dating has originally been restricted to a computer, and users would each have a full profile stating all about their interests and hobbies, as well as pictures. However, on a Tinder profile, each user is allowed a maximum of 500 words to describe themselves, and a limit of 5 photos of their choice. This change in restrictions that Tinder has opted for is a reflection of the ideologies of its audience. The average of Tinder users is 27 (The Weekend Australian Magazine 2014), a clear indication that the market that Tinder is targeting is the younger generation. The creation of this easy to use app really emphasizes the culture so present in the younger generation of today of â€Å"hookups† or â€Å"casual sex†. The want for long-term relationships using online dating is slowly dying, and the demand for quick hookups is becoming increasingly evident. The whole concept of Tinder, simple and shallow has proven to be very popular with the younger generation because of this. Tinder saw a hole in the market for quick hookups, and filled it. Another feature of Tinder that makes it so much more appealing to traditional online dating is the fact that it is a mobile application, and can be used anywhere. This feature works well in the fast paced lifestyle the younger generation seems to live. Security/Surveillance As there have been mentioned, Tinder has bought many positives to the online dating market. However, there are a few issues and concerns that have been brought up about Tinder since it’s been released 2 years ago. A main issue was brought up about the security of the application. Interlude Security are a company who discovered a flaw in Tinder’s production that resulted in user’s being able to locate other people’s almost exact location, information that is supposedly kept a secret in the application (News.com 2014). This discovery caused a lot of panic through many of Tinder’s users, and also members of the general public. The flaw was eventually fixed by Tinder, however concern was still present that another security flaw could easily be found. This whole saga affected the relationship that Tinder had created with its audience and users, which could have easily, in turn, affected the popularity and success of the application. This hole in  Tinder’s system meant that the users location could be seen, which in turn, is potentially putting Tinder user’s safety at risk. As a result of the increase of flow of content within platforms, it’s easy for flaws like this to occur. Another security issue with Tinder is the on going concern about basic online safety. We as a fast paced culture are constantly looking for the fastest and easiest way to do things. Hence why Tinder was so popular so quickly, people were looking for an easier way to date. The simplicity of being able to interact with complete strangers on mobile devices is far too appealing and hence why many security issues arise. The whole idea of â€Å"catfish† has recently been brought to attention in the media recently, with many cases of fake profiles and unsafe meetings occurring from online dating. Again relating back to generational differences, online safety is a much more relaxed issue that it was 3 years ago. The fact that people are willing to allow an application to show their location to complete strangers is an indication of this. Conclusion Convergence is an on going process in today’s society and it will never end. It affects us as the audience, as well as the producers and the technologies we surround ourselves with. Whole platforms are being transformed, for example the dating world, to suit the wants and needs of the audience. Technologies are become increasingly intelligent, as its creators are which can affect us both positively and negative. Convergence will always lead to negative things such as security and copyright issues, but also the positives must be noted. References Jenkins, H 2007, Welcome To Convergence Culture, The Offical Weblog Of Henry Jenkins, weblog, 19 July, viewed 3/6/14, http://henryjenkins.org/2006/06/welcome_to_convergence_culture.html Rouse, M 2005, Definition: Convergence, WhatIs, web page, April, viewed 4/6/14, http://whatis.techtarget.com/definition/convergence Tinder (Application), Wikipedia, web page, viewed 3/6/14, http://en.wikipedia.org/wiki/Tinder_(application_software) Empson, R 2013, Tinder: Finding Traction on Campus, Techcrunch, web article, 3 Jan, viewed 5/6/14, http://techcrunch.com/2013/01/03/tinder-finding-traction-on-campuses-hatch-labs-new-dating-app-makes-it-easy-to-break-the-ice/ Ayers, C 2014, Tinder: the app that’s setting the dating scene on fire, The Australian Magazine, web article, 31 May, viewed 5/6/14, http://www.theaustralian.com.au/news/features/tinder-the-app-thats-setting-the-dating-scene-on-fire/story-e6frg8h6-1226933263450 Moore, C 2014, BCM112 Lectures, viewed 02.06.14 https://moodle.uowplatform.edu.au/pluginfile.php/152352/mod_resource/content/2/6623.pdf Ronald, L 2014, â€Å"LucyRonald†, WordPress, viewed 03.06.14, http://lucyronald.wordpress.com/

Are We Free to Make Our Own Choices in Life - 2263 Words

1st essay Are we free to make our own choices in life? Although it sounds appealing to make ones own decision freely, it is actually an impractable goal as the society has exerted significant influence and restrictions on individuals and has shaped ones value of what they should do and what they should not do. In todays society, people are more free to make our own choices than we were before, but it is true that we canno indulge our interests at the cost of transgressing the basic rules of the society. The first example is about the choice of curriculum. Nowadays, we are much less limited when choosing extracurriculum activities and collegial groups than people were before; however, there are basic disciplines which must not be†¦show more content†¦Darcys pride of status is founded on social prejudice while Elizabeths initial prejudice against him is rooted in pride of her own perception. But their true communications afterwards made both of them correct their ideas about each others characteristic as well as their own personalities. Another example is in the movie of Titanic. Rose was a girl with notable social status and she would be married with a business man, Carl. Though she did not love him, and was tired about the sybaritic life of upper classes, she lived against her own heart. When saved by Jack, and had conversations with him about their distinct life, Rose realized hat she did not want to be a upper class anymore. She finally acknowledged her love with Jack and decided to live with him forever. Jacks discretions prevented Rose from jumping into the ocean and also encourages Rose to be brave and act in accordance with her heart. Communication is the very way that made Rose to change and understands herself as a woman. 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Decision Making An Integral Part Of Management - 1566 Words

I. Introduction Decision-making is an integral part of management and the need to make all kinds of decisions – from strategic development and use of resources to employees motivation and control of all processes – are the fundamental aspects of the management process and influences company s activities and results. Every decision has to be made rationally and objectively with consideration of all possible alternatives. However, in real life due to many reasons it is not always possible to go through the whole decision-making process and some stages of it are ignored or decisions made are based on intuition. That is not always wrong, but in some cases can cause serious issues. â€Å"Helping Hands† is a non-profit charity organization with 10 employees and 20 volunteers, that had steady growth for 5 years and recently became even more busy, as during the last 6 months due to economic downturn more people needed help. 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Why Beauty id Truth by Ian Stewart - 1222 Words

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American Intercontinental University Free Essays

Aspects of Psychology Unit 5 GP American InterContinental University March 11, 2012 Abstract This paper discusses the Erickson theory of human development. It includes a description of the different parts of the theory as well as TV characters that fit into the various life stages. There are also reviews of three different case studies done on different parts of the Erickson theory. We will write a custom essay sample on American Intercontinental University or any similar topic only for you Order Now Aspects of Psychology Unit 5 GP Erickson’s theory of life stages and development helps us understand how each of us develops throughout our lives. It explains theories starting from birth and continuing on into life. It helps us to understand why people respond the way they do when presented with certain stimuli or put in certain situations. It explains attributes and possible factors that contributed to developing those attributes in people whether they are good attributes or bad. Human development is a complex and ever changing thing and the better we can understand it the better we will be able to respond to it and improve. Trust Vs Mistrust (birth – 2 years) starts with infancy until the age of two. If an infant grows knowing that he can trust a person because of them caring for his well being, attending to him and loving him, he will be full of happiness and very healthy. But if he doesn’t gain a sense of trust because of being ignored or treated badly by his parents, he will show a lack of interest in things around him and he will also have poor health. (Erikson,E. 2010). A character that represents this stage of life is Stewie Griffin; Stewie has mistrust for his parents and everyone in general. He is always left to do whatever he wants with little input from his parents and his father is rarely home. He resolves conflict by demanding he gets what he wants and nothing less will do. Autonomy Vs Shame and Guilt (2-3 years) at this stage is when the toddlers reach toddler hood, and she will start to get into things to stimulate her mind. She will do this away from her parents. (Erikson,E. 2010). She will tend to wander off by herself more at this time in his life, but if there is shame and doubt she will do the opposite. She will feel less confident and will not go into places he doesn’t know on her own. Maggie Simpson is a character that represents this stage of life. She regularly wanders off and gets into things she is not supposed to. She also tries new things without her parents being there to supervise because she would rather do it herself. Initiate Vs Guilt (3-6 years) this is when she starts to do something and will not stop until it’s done. On the other hand if there is guilt within her she will not look for challenges and will mostly likely not express who she is. (Erikson,E. 2010). A character that represents this stage of life is Lisa Simpson. Lisa is always striving to be the best; she has to get straight A’s in school or else she gets depressed and withdraws. She loves to play the saxophone despite her father being annoyed by it and is always looking for a challenge. Industry Vs Inferiority (6-12 years) at this stage he has a sense of industry he will show much interest in his school work and the duties he has at home, and he will show a responsible attitude towards things. If he has a sense of inferiority the opposite type of behavior would be shown, because he will feel like he isn’t capable of completing the given task. (Erikson,E. 2010). Bart Simpson is a character that fits this stage of life. He feels inferior and so he does things he knows are wrong on purpose because he believes if he tries to succeed in good things he will fail. When he does try he often gets discouraged before he can complete the task and reverts to destructive behavior. Identity vs Role Confusion (12-18 years) states that if he knows where he is going in life or at least he knows what he wants to be when he gets older he will tend to have a high level of self esteem. (Erikson,E. 2010). However if he has a sense of role confusion he will not have any long term goals with no sense of direction and suffer from low self esteem. Chris Griffin is in this stage of life. He suffering from role confusion and has no idea what he wants to do or even what he should do with his life. He even dressed up in women’s clothes at one point to see what it was like. He has a very low self esteem and lets himself be manipulated by others. Intimacy Vs Isolation (18 and on) at this point the stage of adulthood may be delayed until the adolescent is able to find himself. (Erikson,E. 2010). Even if the young adult is the adult age they may not reach adulthood until they are able to gather a sense of identity. If the adult has a sense of intimacy he will form close bonds with other people by making friends, and having romantic relationships with those of the opposite sex that sometimes leads into marriage. An adult with a sense of isolation will find it hard to make new friends and form relationship. (Erikson,E. 2010). They have a problem with understanding what a person may be thinking or feeling. They tend to spend most of their time alone and by themselves. Peter Griffin fits into this stage of life. Although he is grown and has a family he is still very immature and has not found himself. He has an easy time making friends and an easier time making a fool of himself. He often has to make stuff up to his wife because he has either misunderstood her or done something to embarrass her. Generativity Vs Self-Absorption (adult) is when an adult has a trait of generatively they are able to work productively which is built up over the years, and they may have a tendency of helping others. An adult with a sense of self- absorption is more self centered and care only of themselves. (Erikson,E. 2010). A character that fits into this stage is Homer Simpson. Although he sometimes does things to help others he is often very self centered and not interested in things that don’t directly benefit him. He regularly gets into trouble for doing things for his own benefit at the expense of others such as a auto dialer he set up to call everyone in town to ask them to send him a dollar. Integrity Vs Despair (old age) is when a person is content with dying, which means they can face death without being afraid and by having a peace of mind because they feel as if they have live a fulfilled life. A person with a trait of despair feels as if they wasted their life, and hasn’t been able to do what all they wanted to do. (Erikson,E. 2010). Abe Simpson fits into this stage of life. He is content with what he has done throughout his life and is ready to go anytime. He often says â€Å"if God wants me God can have me. † He has served his country in war and lived a long and productive life. Erik Homburger Erikson said â€Å"It is human to have a long childhood; it is civilized to have an even longer childhood. Long childhood makes a technical and mental virtuoso out of man, but it also leaves a life-long residue of immaturity in him†. He believed that the ego exists from birth and that behavior is not totally defensive. Erikson became aware of the massive influence of culture on behavior and placed more emphasis on the external world such as depression and wars (Intro to Psych, 2012). He organized life into eight stages from birth to death. His philosophy is based on two general themes. The world keeps getting bigger and failure is cumulative. We as humans have personality traits that have opposites. We think of ourselves as aggressive or passive, optimistic or pessimistic, a leader or a follower and independent or dependent for example. Many of these are inborn temperament traits, but other characteristics, such as feeling either inferior or competent appear to be learned, based on the experiences we have and how we are raised and the support we received growing up. A child who is not nurtured will more than likely not be a nurturing adult. A child who is shown a lot of love will probably show much love as an adult. In the study titled Reexamining Gender Issues in Erikson’s Stages of Identity and Intimacy, it seems that there are biased opinions on the intimacy and identity stages of Erikson’s theory in relation to women. According to several feminist viewpoints, the developmental tasks affiliated with identity and intimacy is different in women than in men. Researchers agree that women develop these stages differently based on the importance of their relationships. Some researchers believe that Erikson’s depiction of the advancement from identity to intimacy holds a virile bias; focusing on separation from instead of connection to, others (Horst, 1995). C. Gilligan, an author from Harvard University, feels that Erikson’s theory regarding Identity and Intimacy do not correctly portray female development. She believes that those two theories are fused into one, because women develop their identity through the connections they have with others. Erikson does state that the cycle of identity and intimacy is different in women; the female identity lies dormant until she meets the man that she will marry, and whose status will define her. This theory does reflect on the fact that female development is affected by their relationships with other. Gilligan did not necessarily dispute this claim; the basis for her argument was that Erikson did not go into enough detail regarding women’s experiences in these stages of development. Several other authors and researchers agree with Gilligan’s assessment of Erikson’s theory, stating that he did not base his findings with regard to gender diversities (Horst, 1995). In this study, Elisabeth Horst evaluates these critiques, stating that they are based on a serious misinterpretation of Erikson’s Theory. I feel that Horst’s evaluation strengthens Erikson’s theory, specifically the Identity and Intimacy stages. She states that at the time Erikson developed his theory; the life cycle theory, the epigenetic chart, and many findings on identity ere already developed and focused on masculine experience. His findings on gender differences came as an afterthought, or a modification to his original findings. Horst states that Erikson’s perception of women’s identity being found through marriage suggests that he opposes sexism, and proposes the female look at different perspectives in development. She feels that as long as people recognize sex differences, without them being overemphasized or underemphasized, development can flourish and role confusion can be eliminated. This is imperative in healthy development of identity and intimacy (Horst, 1995). I agree with Horst’s findings; Erikson does identify with sex differences to an extent, yet his theory is generalized to discuss basic theories of development. Having a sense of identity is to know where you are going in life and having goals to enable us to have higher self esteem. Having a sense of intimacy is developing relationships and forming connections with others to allow us to fully establish our identity, and adapt to our emotions. Regardless of pointing out sex differences, these stages do address critical parts of development accurately, in both men and women. In this current on-going study of integrating Biological, Behavioral, and Social Levels of Analysis in Early Child Development they are conducting studies of child salivary cortisol in a controlled development. In doing this they are taking a biological look at the social and behavior differences and changes within the early stages of life proving the existence of chemical changes within the body according to cultural, social, or behavioral surroundings in everyday life. Within this study they are looking into the autonomy vs. shame and guilt stage or Erik Erickson’s theory. Sethre-Hofstad, Stansbury, and Rice reported that in the context of a child’s introduction to a novel and / or a potentially challenging task, individual differences in maternal sensitivity predicted the degree of attunement in mother and child’s cortisol responsiveness (Granger, ; Kivlighan, 2003). These studies clearly illustrate that social forces moderate the expression of bio-behavioral relationships in children (Granger, ; Kivlighan, 2003). From a biological and chemical standpoint this strengthens Erik Erickson theory. The reason is besides being able to examine a child and study reactions and even the knowledge of the child which was passed from his mother or any other social parent there is also evidence within their cortisol showing differences in the subjects behavior or social patterns. If unsure of something or nervous of a situation he should not enter the levels are much lower than if the situation makes him relaxed which is brought on by his social life and what he has been around while with his parents. I agree with this study and am glad that it continues giving us insight to another form of tests to show differences in a child’s social and even cultural background. Being able to do this test or study can tell a lot about a person individually and what habits and even surroundings they see at home. Several of Erikson’s theories for human growth and development can be identified in the study that examines â€Å"Relationships Among Paternal Involvement and Young Children’s Perceived Self-Competence and Behavioral Problems†. The study examines a child’s behavior based on the involvement in their life from both parents which is stage 5 of Erikson’s psychosocial. Identity vs. Confusion is actually a child’s learning stage, which is the time that they began to develop a sense of self identity, it is also the time where they need proper encouragement and reinforcement because without it they could get confuse about the direction they would like to go (Cherry). The study concluded that the mothers who had high involvement from their children’s fathers saw a more positive behavior in their children but the fathers indicated otherwise. The study also associated that the children with fathers that where highly involved showed an increase in feelings about being accepted by their parents, which plays a role in their self competence and self esteem (Rex E. Culp ; 5 Stephanie Schadle, 2000). This particular study actually strengthens Erickson’s theories, because his study featured children at an early age which is considered their learning stage. This meant that they were developing self identity (Stage 5) which would cause a change in behaviors and it is also the time for proper guidance. Once the change in behavior was made they began to developed their identity which may cause them to act differently with one or both parents. That is the process that prepares them for the next stage (Cherry). I must say that I only agree with parts of the conclusion of the study itself. I agree that the feelings of being accepted are stronger with a child that is involved with both parents because they may feel that they have two sets of expectations to live up to and get confused about which direction to go in with a fear of disappointing one or both parents. This may also interfere with their ability to develop their self identity. I don’t agree about the changes in behaviors being more positive with the mother than the father because even the study recorded that after spending more time with the child the father appeared frustrated. The father’s behavior could’ve had an effect on the child’s behavior or he could have stated that because of his experienced frustration. Either way I just see the father as having the more authoritative tone and demeanor so I think the child more responsive and generally better behaved than they would be with their mother, but my theory is only base on personal experience. These studies of the different life stages should help in deciding on appropriate advertizing for the family oriented theme park that will be affective for their target audience. It will allow them to cater to the different interests and ideas of people in the stages of life they are making the advertisements for. By knowing how people tick and what motivates them it makes the job of effective advertizing much easier. These studies help us to understand what is important to different people based largely on their stage in life. References Cherry, K. (n. d. ). About. com Psychology. Retrieved February 23, 2012, from About. com Psychology: http://psychology. about. com/od/branchesofpsycholog1/a/positive-psychology. htm Cherry, K. (2012). Psychosocial Stages-The Eight Psychosocial Stages. Retrieved from. http://psychology. about. com/od/psychosocialtheories/tp/psychosocial-stages. tm Erik Erikson’s Stages of Psychological Development. (2010). Retrieved from. http://nursing-resource. com/erik-eriksons-stages-of-psychological-development/ Granger, D.. , Kivlighan, K. (2003). Integrating Biological, Behavioral, and Social Levels of Analysis in Early Child Development: Progress, Problems, and Prospects. Child Development, 74(4), 1058-1063. Retrieved from Academic Search Premier Horst, E. A. ( 1995). Reexamining Gender Issues in Erikson’s Stages of Identity and Intimacy. Retrieved on March 8, 2012 from How to cite American Intercontinental University, Essay examples

Consumer Behaviour Purchasing and Comparison Process

Question: Discuss about theConsumer Behaviourfor Purchasing and Comparison Process. Answer: Introduction The decision making process involves various complexities in all the stages involved. Thus, the consumer decision-making process is also a combination of complexities starting from the stage of recognition of problems to the stage of after purchase actions undertaken. The needs and requirements vary with the consumers; everyone has a different mindset regarding their lifestyle on a daily basis (Gabriel and Lang 2015). The complexity may arise here, as the opinion of consumers varies for a product in particular. In addition, the selection, evaluation, purchasing and comparison process among the different products vary from one consumer to the other (Oliver 2014). Thus, the importance of realizing the major issues and complexities has become an important point of view for the majority of the companies and public. They have started understanding in order to utilize the realized theories into practice for better future. The different facts and findings by various researchers have ultimately headed towards a common consensus as the various theories and models, which had been developed over time, are slightly different from each other. The theories about the consumer processes are similar for all the stages from the purchase of the products and services to the stage of the post purchase activities carried on by the consumer (Karimi et al. 2015). The most common model, which is followed for the consumer decision making, is the Five Stage Model and as the name suggests, it involves five steps or stages (Birkland 2014). It is also too precise, clarifies the arguments, and issues related to all stages and thus adapted and accepted by the majority. It is a simple model and illustrative and explanatory in nature, which helps in the decision of purchase, and others required on a daily basis. The steps are discussed as below: Problem or Need Recognition The first step is the recognition of the requirement or the existence of problems. The recognition takes place once when there is a situation of the consumer realizing the reason of differences, between the desired state and the actual state of dealings along with the requirements. The basis view was that the needs and requirements varies based on the situations and circumstances which an individual faces as a whole. It can be either personal or professional and thus helps in the idea of purchase. An example can be where; a consumer might realize that instead of desktop computer, a laptop might be required as it can be carried anywhere and used in various places (Hair 2015). The needs of individuals are categorized under two types of nature being psychologicalandphysicalneeds. The emotions and other feelings fall under the psychological needs and the necessities and requirements fall under the physical needs (Lurie 2016). A major contention was that a consumer might not know or be aware about the need for a particular product until and unless one is encountered with a product or service. In other words, the engagement of an individual and encountering with the products and services helps in the awareness for the need of such products. For example, an individual might like and need the product once he goes for window-shopping or once when he comes across the media advertisements related to some products and services or similar encountering of various circumstances. The argument was resolved by an explanation, which provided that human needs have no limits and confinements. The human beings have a dissatisfactory nature and thus once a need gets satisfied, the other one arises in just a short span of time (Zipf 2016). The recognition of problems is recurring in nature, which thus makes it difficult to know the ultimate requirement of any individual. It can never be constant or unvarying in nature for any set of individuals or consumers. Information Search The second stage reflects the research of information or particulars of the needs recognized in the first stage. Before making the decision of purchase, a customer will like to search for more information related to the product required. Every customer has a different set of processes and knowledge for gathering such information required. While few of them might want to rely on their experiences from past, the others would depend on the feedbacks provided from the peers and other people. The process of research about the product is complex in nature as it is very hard to judge the actual nature of the required products and services. Thus, the process of searching is divided into internal and external search procedures. The internal search carries on the comparative analysis of the alternatives available from the experiences and knowledge gathered through their own feedbacks based on their own experiences (Hellstrm et al. 2015). For instance, one knows his taste and requirement of food is fulfilled by applying their own knowledge and taste. The advice of other individuals is not necessary in such cases. While on the other hand, the search done externally involves the cases in which larger purchases are to be undertaken like gadgets and appliances. For example, new cell phone and cars requires the suggestions of peers and media like the advertisements or magazines. The argument here involved the attractive role of the internet, which gets reflected in the professional and personal lifestyle of the individuals. The individuals are turning towards the resources provided through the internet. The internet provides a detailed range of information on the various categories of products and particular brands (Babin and Zikmund 2015). Thus, the online reviews and feedbacks are affecting the public at large, which is in disagreement and argued. It is creating a huge impact upon the stage of the search of the information as people are accepting the facts and feedbacks as provided by the internet community. The peers and family members are also one of the highlighted sources of information. But, here the process depends upon the level of relationships and influences exerted by such peers and relatives. Thus, in general an individual does not undergo the pain of searching the required information as they easily rely on the information collected by the relatives and peers (Runco 2014). Evaluation of Alternatives The third stage compiles the evaluation procedure carried out for the alternatives available for the choices considered in the first and second stages. Thus, the above two stages helps in the determination of the third stage. The next step after the information being gathered from the above steps constitutes the comparison and evaluation of the information to make the right selection (Fiksdal et al. 2014). The stage contains the analysis of the customer of all the information acquired through the research done. It also considers a variety of substitutes and compares them according to the wants and desires. In addition, other variety of aspects such as size, worth, brand name and quality are considered at this stage. Consequently, this stage is considered the most significant stage throughout the entire consumer decision-making course In addition, there was a controversial aspect regarding same that, the evaluation process would become harsh and difficult in nature as it could prove to be time consuming along with a greater amount of pressure upon the consumers. The human needs changes on an uncertain basis and thus it becomes tough for finding the products and services which would prove to be ideal and satisfactory for the consumer. The factors causing hindrance on the consumer decision making are numerous and thus the difficulty arises. Few of the factors are the cultural, economical, age, taste and other aspects. The old people generally go after the quality while the younger find the design a major factor in taking decisions to buy a product (Case et al. 2016). Even, the endorsement done by great celebrities prove to be a major factor as it causes a great impact on the evaluation of the decision making process of the consumers. The people follow their idolized celebrities while purchasing a product or service, as they dream and crave towards resembling their hero icons. Purchase Decision After the research and evaluation of such products, the consumer has to carry on the decision of purchasing. It is therefore the most important and critical step of the whole process. The final decision of purchasing the required product is taken by the consumer after reviewing the whole process under the above three steps (Fleischmann et al. 2015). There can be various factors affecting the decision of the purchase by the customers. The stock might get out and delay might be caused by other factors causing uncertain scenarios. Thus, the consumers might shift on to online purchase rather than physical purchase. It is to be kept under special purview that the impacts created on by the sales managers must not be too forcing in nature. The sales managers play an important role in influencing the decisions. Hence, the sales management must not be too abrupt in nature for higher effectiveness. Post-Purchase Evaluation Lastly, the ultimate stage of the decision making course of action is the stage of the post-purchase evaluation. After the procurement and takeover of the preferred product takes place, the companies ignore the post purchase assessment as they think this stage to be an unwanted and unnecessary one. Nevertheless, this stage can turn up to become the major integral part of the decision making process as they can get feedback of the consumers and record the same for the future use. The company must record the response, whether it is positive or negative so that they can know the demand in near future for the particular products (Sunyansanoa et al. 2013). A supporting view was provided which cited that the decision making process is a cyclical action and also that, a good knowledgeable and experienced person can be helpful in lowering the uncertain position which takes place for the next time of purchasing the product or services. Also, after buying the goods and services the peers, family members and other close ones opine about such products which can turn to be a major factor affecting the outcome of the evaluation of the post purchase (Sethna and Blythe 2016). These lines were supported by others as it was accepted that the opinions of the peers positively reflect and creates an impact on the satisfaction level of the customer without considering the level of objectivity. The authors had stated that the consumers respond either positively or negatively. They may get either satisfied, or dissatisfied. This would depend upon the evaluation of the purchase and comparative study of their expected thoughts and materials. The customer becomes experienced with the outcomes and it helps to give a better and direct impact upon the following decisions to be made by the consumers in the short or long run. The decision becomes easy for the same product and if brought from the unchanged seller (Tietenberg and Lewis 2016). Thus, it is a simple concept i.e. if the purchaser is satisfied, the purchase might be repeated. On the other hand, if it is unsatisfied it is not likely that the consumer might buy the same product at all. Thus, it is important to note the after purchase evaluation procedure from the customers, rather than ignoring it easily. Conclusion Consumer decision-making process is thus an integral and never ending procedure as discussed above. The process goes through the various stages and all the stages are equally important. All the steps and stages must be effectively summarized and recorded to get hold of the major techniques, to maintain the consumer base. Though the tastes and needs of the consumers change frequently in nature, the issue of the never ending needs can be met up by the analysis and assessment by the management and companies. The observable behaviors can help the assessment of an individual customers needs and requirements. Thus, the buying and decision making process of a customer is too analytical on the cost benefit analysis as there are huge alternatives present in the market environment. Thus, it is unreal to assume a perfectly rational economy for such decision-making procedures. Sometimes, there might be a skip of all stages, i.e. the consumers can directly jump onto the purchasing stage, without searching and collecting information and even evaluating the alternatives for the desired product. However, it must systematically in order to get an efficient and effective decision-making through the company and management. References Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Birkland, T.A., 2014.An introduction to the policy process: Theories, concepts and models of public policy making. 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